Hacker sold them to the community, paid via the anonym currency bitcoin, which is often used by hackers. Within minutes, the internet community created a new sub on reddit, called " The Fappening " where all the photos have been uploaded. They simply gained access to their icloud accounts by sending them fake apple mails. Therefore, they just sent them phishing mails, got access to their accounts and saved the nude images and sex videos. They then uploaded it via the tor network on sites like reddit and 4chan.